File this under news I didn’t see coming. Nintendo of America President and Chief Operating Officer Reggie Fils-Aime announced on Thursday that he’s going to be retiring. The Reggielution is scheduled to come to an end in April so he can spend more time with his family and friends.
As many of you know, Reggie has been a legend at Nintendo ever since he made his debut at E3 2004 where he first earned the nickname Regginator. He’s been involved with some of the most memorable moments at the company from his famous “My Body Is Ready” line, to the E3 Puppets Direct from a few years back, and many more. I mean, how could you not like the man once he said this after being introduced to the public for the first time:
My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.
How many executives that you know talk like that? While he may have worm a suit, he didn’t always act like a suit and to me, that was really refreshing. He brought a bold personality and charm with him, something which wasn’t always seen from a company like Nintendo which had more of a prim and proper image to it. Being bold, brash, and loud wasn’t normal for them. In a way, he kind of felt like a representation of us and my fear is that we’re now going to lose that aspect of Nintendo.
Speaking of, who is actually taking over? Bowser.
No really, the current head of sales at Nintendo is named Doug Bowser. I guess it can’t get much more Nintendo than that, right?
I’ll be honest with you all, I’m a bit saddened by the news. Personally, it feels like Reggie hasn’t been around for as long as he has been, especially when you look at other high ranking members of Nintendo like Miyamoto. These guys are basically lifers so to have a very public figure in Reggie choosing to walk away at 57 seems really weird.
But hey, the fact that he can leave this all behind at what many would consider an early age is a testament to the work he’s put in over the years.
Reggie, thank you for all that you’ve done over the years and know that you will be missed, especially in all of the clever E3 promotional videos. Enjoy the time with friends and family, you’ve certainly earned it.