In a move that really should surprise no one, EA is looking to monetize their mega franchise even further by taking a page out of Activision’s book. Set to be revealed on June 4, EA is planning to roll out a premium service for Battlefield 3 that looks very much like Activision’s Call of Duty Elite service.
Currently rumored to be titled Battlefield Premium, subscribers will be getting in-game items, outfits, weapon camo, Assignments, and dog tags for a price. First to hit will be a “one-of-a-kind” premium knife and black dog tags. Nothing else about maps or about changes to Battlelog.
What I find interesting about this is the fact that prior to Modern Warfare 3 and Battlefield 3 releasing to the public, EA kept making light of the fact that they had a free service in Battlelog. Don’t get me wrong, I’m not saying they’re going to put that service behind a paid wall, just don’t be surprised if at least part of it is down the road. It’s hard to predict where this thing could go based on what the consumer does with this new service. I don’t have any proof, but I think we can all agree that this move is more or less based on the success that Activision has had with Elite. EA seems to be the company to “adapt” midway through rather than come out and set the record straight like Activision. While Activision doesn’t sugar coat their sometimes dubious business practices, I have to admit, I’d rather them be straight with me from the get go than things changing in the middle of a game’s life cycle.
What’s worse is the fact that Battlefield 3 has had a massive drought of new content since Back To Karkand hit last December. With new content coming out in June, it makes you wonder if EA purposely held back content in order to actually have something ready to go for this service.
Just my two cents on all this. For now, it seems like more cosmetic stuff so it’s not a huge deal. From a business standpoint it’s smart even though it’ll create a tide of rage in the gaming community. It’ll be very interesting to see where this goes including if it expands into EA’s other franchises like Medal of Honor. Looks like we’ll find out more on June 4.